“This post contains affiliate links, and I will be compensated if you make a purchase after clicking on my links.”
Did you read that a French Bulldog is Replacing Kim Kardashian in a Super Bowl Ad? Ouch!! That’s gotta hurt! Seems that Skechers Sneakers, who ran a really suggestive ad last year featuring Kardashian, has opted this year to feature “Sonny the Dog” in their Super Bowl ad this year. Jennifer Graham Kizer just reported this story on the iVillage.com website, which specializes in celebrity news.
French Bulldog is Replacing Kim Kardashian in a Super Bowl Ad
Last year, Skechers rolled out a super suggestive Super Bowl ad that starred Kim Kardashian. This year, the sneaker company is unveiling yet another big budget spot — and it stars a French bulldog.
Is this a sign of the times? French bulldogs did have a great year in 2011, and Kardashian…well, didn’t.
Let’s be honest, Sonny the Dog practically stole the movie Due Date (which premiered at the end of 2010) from Zach Galifianakis and Robert Downey Jr. And Modern Family‘s Stella, Jay Pritchett’s (Ed O’Neill) shoe-gnawing Frenchie, manages to add her own comedy to that sitcom even while just sitting around. The Super Bowl spot features an equally adorable pup, who’s sporting two pairs of Sketchers from the company’s new GOrun collection. He’s racing a pack of greyhounds. And guess who wins? The Frenchie! So cute!
2011 was not as kind to Kardashian. She had a “fairy tale wedding” to Kris Humphries that quickly devolved into a grim divorce, which left not a few disgruntled fans wondering whether the whole relationship was fabricated for TV ratings.
Did Skechers switch ad strategies (from sexy female-of-the-moment to cute dog-of-the-moment) in response to the public backlash against Kardashian? No way, said Leonard Armato, the company’s president. “Kim got us more attention than we ever dreamed,” he told USA Today. “We have to establish Skechers as more than a lifestyle company.”
“To say that she was ‘dropped’ or ‘replaced’ is misleading and untrue,” said the company’s CEO Robert Greenberg. “Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future….”
…And the company continued its damage control in a statement to Us Weekly: “Not only did Kim’s Skechers Super Bowl ad generate over 1.6 billion positive media impressions for Skechers, but she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust.”
But there’s no denying that in the realm of popular opinion, the Kardashian descent and the French bulldog’s rise have happened pretty much simultaneously. So, is this year’s Skechers Super Bowl ad a sign of the times?….
Let’s face it — as is fairly typical in TV shows or movies with dogs in them, the dog ends up stealing the show, and getting most of the raves. Sonny the Dog most certainly did in “Due Date”. And that kind of publicity is hard to come by.
So this is probably nothing more than a simple business decision, but the fact that a French Bulldog is Replacing Kim Kardashian in a Super Bowl Ad sure does allow for lots of speculation, doesn’t it?
Read the full story here, and add your comments below.
Generally I don’t read article on blogs, however I wish to say that
this write-up very forced me to take a look at and do it! Your writing taste has been amazed me.
Thank you, very nice post.
Because the admin of this website is working, no uncertainty very soon it will
be famous, due to its quality contents.
I enjoy what you guys are up too. This kind of clever work and coverage!
Keep up the terrific works guys I’ve you guys to my personal blogroll.
I go to see everyday a few web pages and blogs to read posts,
except this blog offers feature based articles.
Wonderful post! We will be linking to this great article on our website.
Keep up the good writing.
It’s actually very difficult in this active life to listen news on Television, therefore I simply use the web for that purpose, and get the latest
information.
Thanks , I have recently been searching for info about this subject for a long time and
yours is the best I have found out till now. But, what in regards to the bottom line?
Are you positive concerning the supply?
Heya! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no back up.
Do you have any methods to stop hackers?
I know this if off topic but I’m looking into starting my own blog and was curious what all is required
to get set up? I’m assuming having a blog like
yours would cost a pretty penny? I’m not very internet smart so I’m not 100% sure.
Any tips or advice would be greatly appreciated. Many thanks
This site certainly has all the information and facts I
wanted concerning this subject and didn’t know who
to ask.
Good day! This is kind of off topic but I need some advice from an established blog.
Is it difficult to set up your own blog? I’m not very techincal
but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to start.
Do you have any ideas or suggestions? Appreciate it
Hi! Would you mind if I share your blog with my zynga group?
There’s a lot of people that I think would really enjoy your content.
Please let me know. Thanks
Just desire to say your article is as amazing. The clarity in your submit
is just cool and that i can think you’re a professional
on this subject. Well with your permission allow me to grasp your feed to keep up to date with approaching post.
Thanks a million and please continue the rewarding work.
I was wondering if you ever considered changing the structure of your website?
Its very well written; I love what youve got to say. But maybe you
could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having 1 or 2 pictures.
Maybe you could space it out better?
When someone writes an paragraph he/she
keeps the thought of a user in his/her mind that how a user can be aware of it.
Thus that’s why this piece of writing is perfect.
Thanks!